Buynomics
HQ
Germany
First Investment
Series B
Date Invested
2025
Website
Description
Buynomics is an AI-powered SaaS platform that helps businesses optimize pricing, promotions, and portfolio strategies through large-scale consumer simulations. Trusted by industry leaders such as Danone, Unilever, L’Oréal and Vodafone, the platform drives 2-4% gross profit increases while reducing analysis time by up to 80%. Thesis
Buynomics’ AI-driven Virtual Shoppers technology is redefining how enterprises optimize revenue and pricing strategies. This enables enterprises to improve revenue, profitability and market positioning in real-time across various geographies and products. Buynomics is a clear frontrunner in its field, with blue-chip enterprise logos across industries and geographies, and a technology that provides unparalleled precision.